“They helped us scale from 6 figures to 7 figures per month with their ads. We wouldn’t be here without you guys.”

HOW THE MESSAGE-BUILDING PROCESS WORKS...

Instead of testing a bunch of random hooks to “see what sticks”, we follow the data.

This process builds the messaging from the ground up, strictly based on which words people engage with. Simply put, we’re looking at what they ‘do’ rather than what they ‘say’.

1.  IT'S ALL ABOUT THE DATA

The message building process takes place over 3 phases that typically last 6-8 days.

It’s a scientific elimination process designed to elicit positive engagement (honest signals) from qualified prospects, and to reveal the winning messaging that resonates with them.

2.  THE BUILDING PHASES

During each phase we determine which messaging elements are getting the highest engagement.

We then extract these elements and use them to build out the rest of the ad copy.

3.  WINNING MESSAGING EXTRACTION

We then run your new ads to your existing landing page which triggers a positive feedback loop.

This re-trains the algorithm to start showing your ads to qualified prospects in cold audiences.

4.  ALGORITHM RE-OPTIMIZATION

Now that more qualified prospects are clicking through your ads, your landing page conversion rates start rising (typically we see a 2-3X increase).

This in turn causes your ad quality scores to increase, which slashes the cost of running ads.

5.  THE CASCADE EFFECT

Overall, this process use optimal messaging to "force" the algorithm to show your ads to qualified prospects, which in turn rewards you with sales and efficient ad spend.

This upwards spiralling effect keeps building on itself and is what makes scaling possible.

LEAD GEN CASE STUDY...

We’ve used the Honest Signals process to instantly fix and then scale countless campaigns for our agency clients over the past few years…

...but here are the results from a recent campaign during the most expensive and challenging time of year for running paid ads.

This campaign was spending £500 per day but started nosediving towards the end of Quarter 4 as the advertising costs started rising drastically.

As you can see below, during the first 2 weeks of December the cost per lead was as high as £21.26 and the cost per customer was £220.07:

These costs were unacceptable for the client, so we stepped in and implemented the Honest Signals process to fix their Messaging.

We then relaunched the ads with the updated Messaging in the 3rd week of December and saw the following results:

Note that the cost per lead has been slashed by 43% and the cost per customer decreased by 30% in only 2 weeks (during the most expensive time of the year for running ads).

Also note that the CPM (cost per 1000 impressions) has dropped from £20 down to £14 due to the improvement in ad quality.

Fast forward another 2 weeks and you can see the cost per customer has fallen dramatically by 76% from its starting point back in Dec 2022.

Leads are now costing around £8.50 and the cost per customer is around £53 which is well below the acceptable range for our client to confidently scale the ad spend and grow their business rapidly.

THIS IS JUST THE TIP OF THE ICEBERG

Because now that we’ve fixed the ads with the winning Messaging…

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…the next step is to use it as the building blocks for the rest of the funnel and sales process - this is where you outcompete everyone else using Facebook ads to market to your target audience.

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Then in the next phase, the Messaging will be used to develop ads on other platforms. This is how you dominate (and disrupt) your niche.

WANT RESULTS LIKE THESE?

For the first time ever, we’re making the Honest Signals process publicly available to a select handful of businesses as a standalone service.

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So if your business has a product or service that’s already selling online, but you’re looking to drastically improve your paid advertising results, then this opportunity is for you.

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To get started, click the application button below and enter your details to apply for a call:

On the call we’ll find out a bit about your business to make sure this process is a good fit for getting you the results you’re looking to achieve, and you can ask any questions you like.

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At the end of the call if we believe we can help, we’ll extend an offer at a special introductory rate since this is the first time we’ve made this service publicly available.

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Either way, there’s no pressure as we expect to be inundated with calls when the word gets out.

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We look forward to speaking with you,

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The ‘Honest Signals’ Team

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P.S. We currently only have capacity for running a maximum of 3 tests per week, and we’re prioritising businesses who qualify on a first come, first served basis.

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If you want to start slashing your advertising costs sooner rather than later (and before your competitors), then our best advice is to click this button now to apply for a call today:

What Others Are Saying...

They Rank Alongside Many Of The Best People I’ve Been Fortunate Enough To Work With During My Career

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“The guys have worked with myself and my business partner Josh since the launch of the SW7 Academy.

The advice they've given, the marketing and sales strategies they've helped us implement, coupled with complete professionalism; ranks them alongside many of the best people I’ve been fortunate enough to work with during my career in elite sport.

Whether your business is established or a startup, I highly recommend you contact the guys at Honest A.I. Signals to see how they can help you increase your income through your online channels.”

Sam Warburton

Former Wales and British & Irish Lions Rugby Captain

“You and I are brothers. I love what you’re doing here.”

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Robert Kiyosaki 

Author of Rich Dad, Poor Dad and Personal Finance Expert

Just What You Need To Grow Your Business

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“If you’re looking to develop your business rapidly, the guys at Honest A.I. Signals are experts and just what you need to grow your business. I really cannot recommend them highly enough.”

Sean Storey

Ex-Professional Snooker Player and Property Finance & JV Expert

They’ve Rocked Our FB Ads For High End Clients

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“James walks on water. Ok, not exactly, but he has rocked our FB ads for high end clients for the past decade. He is kind, dedicated and committed. You’d be lucky to have him.”

Lindsay Wilson

World Renowned Business Success Coach

I Simply Wouldn’t Trust Anyone Else To Take Care Of My Messaging And My Ads

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“I’ve been working with James for going on 8 years now. He’s my go-to guy for FB ads. I’ve heard lots of horror stories from friends about “FB Experts” - I simply wouldn’t trust anyone else to take care of my messaging and my ads.”

Kaeleya Rayne

Sacred Wealth & Business Coach for Women

Some Of The Industry’s Best

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“These guys don’t just run our ads like rockstars, over the past decade they’ve played a key role in all our business strategies and their subsequent success. If you’re looking to work with some of the industry’s best, then look no further.”

Margaret Wright

The Flipchick

Honest Signals Halved My Cost Per Customer

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“After being let down by a few ad agencies in the past I was skeptical at first. 

But in just 1 week Honest Signals halved my cost per customer and are already getting 4 times better ROAS than our current agency - who we had been working with for 3 months!

I’m looking forward to scaling and seeing what the future holds.”

Susan Cartwright

Owner of The Cosy Bear Company - Cashmere Gloves Retailer

These Guys Are The Real Deal

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“As a growing company looking to scale with Facebook ads, I contacted a few ad agencies who wanted to charge me extortionate upfront fees, without any really clear vision. I therefore decided to set up my own facebook ad campaign, this was a very steep learning curve, incredibly time consuming, and resulted in lots of frustration. I was struggling with my messaging and conversions, so when the Honest Signals FB ad caught my attention I thought I’d explore it further.

Their unique messaging and testing process was incredibly clever. I had never seen anything like it but as a direct salesman for over 20 years, I recognised the power in it immediately. I saw improved CTRs and number of leads generated during each testing stage. When they finally put the winning headline and ad together the CTRs were way above anything I had achieved myself and smashed the industry averages.

These guys are very smart marketers and understand the psychology of selling. They also have great technical support and sorted lots of issues out for me on the FB platform. If you’re serious about building your brand don’t go anywhere else, these guys are the real deal and will work as a team with you to make sure you achieve your goals. I am excited about scaling my business to new levels with these guys. Thank you guys for all your hard work.”

Mark Meaney

Director, Premier Clean Group Ltd

Abi Hookway

Touchstone Education

Higher Click Rates And A Better Return On Investment

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“I’m impressed with the results they delivered in just a short amount of time. The whole team are easy to get along with and give great customer service.

One of the main features was the ability to understand key words that customers engage with. This allowed me to target my ads more effectively, resulting in higher click rates and a better return on investment.

I was impressed with how accurate their tests showed which keywords are the most effective.

In addition, they helped me increase my sales, even during the testing period. I was able to track the progress of my ads, which gave me greater control over my advertising campaign.

Overall, I’m extremely satisfied and would highly recommend Honest Signals to any business owner or marketer looking to improve their Facebook ads.

Thank you guys for helping me achieve better results and gain more sales!”

Tom Johnson

Owner Joov Products

A Return On Your Investment And More Customers

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“There are plenty of advertising companies that will take your money and provide little if any results... but these guys deliver on their promise, that they will give you a return on your investment and provide you with more customers. They are very easy to work with and offer excellent customer service. We would highly recommend them.”

Dwayne & Glyn

Owners of Your Hair Clinic

They’ve Quickly Reduced Our Cost Per Lead And Created Many More Qualified Leads

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“Honest Signals are exactly this… HONEST!

Straightforward, professional and really easy to work with, they’ve quickly reduced our cost / lead and created many more qualified leads. They guys really do care, and this is rare these days, so glad we decided upon working with you, best decision, thank you to everyone at Honest Signals.”

Simon Humphreys

Owner of Glow Electric Heat Ltd

We Are Struggling To Keep Up With A 335% Increase In Sales

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“When I first approached Honest Signals, I did because of 4 really poor experiences with other companies claiming to be social media specialists. I spent small fortunes gaining lots of likes and followers but little sales resulted.

Being honest, I was equally sceptical with Honest Signals and it took 3/4 weeks of conversation before our company engaged with them.

Their methods are different but very logical and structured. But I still remained sceptical until our website sales started to climb and climb and climb.

Now after 4 weeks we are struggling to keep up with a 335% increase in sales which is growing daily (yes daily) and having to make some substantial capital investments to increase capacity.

I have found the HS team approachable and very professional, their method’s unique and they have become integrated into our company for the long term.”

William Shotton

Founder & CEO of Tibico Fermentary Ltd

We Cannot Recommend This Company Enough

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“So refreshing to find a company that likes to excel at what it does!

You want this business in your team because they are dedicated and super knowledgeable, professional and they know how to get you where you need and desire to be be!

We cannot recommend this company enough, if you want results you must use them now. Worth every penny.”

Christian Hems

Owner - Pest Interceptors

Honest Signals Have Quite An Unusual Approach To Advertising

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“Honest Signals have quite an unusual approach to advertising; in many ways contrary to all we believed made a good ad. The initial conversations with them, and then the testing and report they produced convinced us that they would be good to work with. They have proved themselves to be so; very proactive, fast-working, open and interested in us as a company. They have been generous with their time and expertise and we are certainly seeing an uptick in leads. I am very happy to recommend them as a great team to work with.”

Philippa Ireton

Dallington School

They're Great People Who Genuinely Care

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“Had a great experience working with the team at Honest Signals. With all the pitches, spam and huge promises we're bombarded with these days, it's rare to find someone you can actually trust to have your back.

The Honest Signals team know their stuff, and their unique approach helped us to really dial in on the right messaging that resonates with clients, giving us the perfect platform from which we can launch multi-channel campaigns to great effect.

But above all, they're great people who genuinely care. A true gem in a sea of serpents, and a delight to work with.”

Matt Frost

Elite WP Design

A Thorough Job And I Am Impressed With The Level Of Detail And Expertise The Team Provide

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“I have just completed the testing phase with Honest Signals. The team have been very professional and also great to hang out with. A thorough job and I am impressed with the level of detail and expertise the team provide.”

Matthew Davies

The Trust Triangle

HAPPY CLIENTS

I Wouldn't Have Uncovered The Best Messaging If I'd Used A Regular Ads Agency

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“I recently had the pleasure of working with the Honest Signals team to help me with my online business. Their process for uncovering the messaging that attracts the best quality leads for my products and identifying the right customer base worked well. 

It really did me a great insight into what needs to be done to develop a sound strategy for growing my online presence and sales going forward. I would never have thought of them myself, and certainly wouldn’t have uncovered them if I’d used a regular ads agency. These guys really are thorough and great to work with, and I’m super excited to see what the next few months hold. 

I would highly recommend the Honest Signals testing process to any online business no matter what size to uncover the best messaging to be able to scale their ads with cold traffic.”

Scarlet Alexandra

Owner of Sax Doodles

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We’ve seen a huge increase in our business both in leads and sales

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I’ve been working with multiple marketing agencies over the last 3 years for my training and consulting business and as with most agencies they all say the right things but in reality the results are never what they claim!

When I first spoke with Michael at honest signals, I thought oh here we go.. another marketing agency..same old.. same old but in reality this couldn’t be further from my reality.

All I say is we now have a marketing partner we are over the moon with. The results do not lie. The numbers do not lie and we’ve seen a huge increase in our business both in leads and sales since we started with them in Jan 2024.

The whole team care. They care about what they do, what we do and we’re partners. 

I don’t see them as a third party contractor. I see them as a partner in our business and we ask their advice on anything marketing related for our mutual gain.

I look forward to our long term partnership and would highly recommend them without hesitation.

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Alasdair Cunningham

Property Education Expert

The Work That They Have Produced Is Amazing.

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I have been working with Honest Signals since February 2024. The work that they have produced is amazing because they used actual copywriters to create and hone the messages until they were razor sharp and tuned to my audience.. they combed my website… and my knowledge of my customers and their issues… to tell the story and bring customers in. Exceptional wordsmithing. GoatThroat pumps is an industrial product in a niche market which is very tricky when the competition is a $50 throw away pump… And we’re selling $300 to $600 Safety Pumps which last 10 to 15 years. I found the H.S. staff to be thoughtful, knowledgeable, timely and very creative. They actually worked as part of our team. I was initially very frustrated by the length of time it took to do the message testing but got over that once the results started pouring in. Communication skills can't be beat... meetings are easy to schedule and I really like the short video updates which come in once or twice a month. Truly they deserve the name they call themselves… Honest Signals

Nancy Westcott

Owner - GoatThroat Pumps